This is why it’s essential to have a church graphics strategy in place. Visuals make a bigger impression on people than plain text. “Graphic design can be a megaphone for the Truth that is being taught or conveyed.” Studies show our brains process visuals 60,000x faster than text.īecause of the way our brains process information, images can be used to amplify text. Like it or not, we live in a visual world. Here are four reasons why you should build a professional church media graphic strategy to make an impact on your audience: #1. A message can resonate with someone intellectually, but it only becomes truly memorable when it resonates with them emotionally. “Churches need to realize the value that communication through design can bring to the table.” – Jordan Gillman.Ī good design drives your message home.
“One of the main jobs of the church, if not the main job is to communicate – church graphic design helps us do that well.”, – Rebecca Harris. SECTION 2: Why Should You Have A Church Media Graphics Strategy? Let’s go over why you should take the time and effort to make effective graphic designs. īut professional designers aren’t the only ones who can do this– you can too. Christian graphic designers combine visual and textual elements to connect the church to its audience. These designs can be as simple as the logo of your church, or as complex as the layout of your church website page. In other words, church graphic design is a method of communicating ideas visually. “The art and practice of planning and projecting ideas and experiences with visual and textual content.” The American Institute of Graphic Arts ( AIGA ) defines graphic design as: All this goes to show that whether you notice it or not, church graphic design is involved in many areas of your ministry. While these examples certainly fit under the church media graphic umbrella, the term encompasses a lot more.Įxamples of church media graphics also include: When you think of church graphic design, do artistic sermon booklets, social media posts, and bulletin covers come to mind? In this article, we will not only discuss why church graphic design is important, but we will also teach you the basics so you can apply it to your church media.
“If only some churches realized there’s more to communicating the gospel than a sermon on a Sunday.” – Elizabeth Webster. People are more drawn to beautiful things than they are to meaningful things.īy utilizing church graphic design, you can make something that is both beautiful and meaningful.
In a world full of advertisements and competing messages, beautiful church graphic design keeps you from getting drowned out.
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